For a pitch deck made with the investors’ perspective in mind, the information presented would be to influence them to empathize with the problem (the market need), see your product as the best solution (the market fit), and convince them that people are actually interested in your solution, in other words, your product cannot only solve a problem but can also generate revenue.
An effective market analysis helps in obtaining valuable insight such as competitors, customer behaviour and shifts in the market.It’s an important component in your business plan to help you raise investment, get a loan, plan marketing strategies and guide you in making business-critical decisions. So it is important to nail down every aspect of your market analysis as the data collected will contribute to your business growth.
Price and features will only get you so far. It is the total value you give to your prospects and customers that makes the difference both in the immediate and the long run. Of course, you need a good product or service that delivers on your promises, but to attract loyal customers who will evangelize your brand, your value needs to be above and beyond, and leveraging customer experiences is a great place to start.
Creating a successful brand that consumers can rally behind and be loyal to doesn’t just require a brand story, it requires a compelling brand story which is consistent, authentic and connects with its audience.
At the end of the day, each business in the industry varies in some way from another. Each business has its own set of niche and industry specialisation, but one thing they all have in common is that they all rely on product marketing and corporate marketing for the long-term growth and development of their businesses.
Business plans are NOT to be prepared once and stored away. These are living, breathing, dynamic plans, which need to be revisited frequently, updated and adjusted, to suit your business at every stage, your budget, your fluctuating market, and interests of your target audiences.
From coming up with a great idea, researching your product-market fit, building a team, creating a prototype, and securing funding - you’re finally on your way to launching a product or service that you envision as the next big thing in your industry.
With these strategies, you will address the needs of your customers and prospects at every stage in the sales funnel, improve the ROI of your sales team and enabling you to hire the right people because you have defined goals and exactly know what you require from each team.
What works and doesn't work for a brand differs significantly between social channels, solution types, audiences and post characteristics. There is no one-size-fits all, but once you choose your channels and take a deep dive in learning and testing what works for your brand - you’ll be able to leverage your social presence to build a stronger brand awareness and solid positioning among your target audience and markets.
Marketing is a primary ingredient of businesses. Without it, an enterprise won't survive its day-to-day challenges in sales, competition,advertising strategies, business plans and so on. In other words, marketing is every business's backbone
Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing aim to attract different audiences. The main difference between these two methods of marketing is how they interact with their audience. Learn about the main differentiation to better detect, approach and convert your target customers.