Startups
How To Craft A Compelling Investor Pitch Deck
For a pitch deck made with the investors’ perspective in mind, the information presented would be to influence them to empathize with the problem (the market need), see your product as the best solution (the market fit), and convince them that people are actually interested in your solution, in other words, your product cannot only solve a problem but can also generate revenue.
Startups
How to effectively perform a market analysis for your startup
An effective market analysis helps in obtaining valuable insight such as competitors, customer behaviour and shifts in the market.It’s an important component in your business plan to help you raise investment, get a loan, plan marketing strategies and guide you in making business-critical decisions. So it is important to nail down every aspect of your market analysis as the data collected will contribute to your business growth.
Startups
The key to delighting, retaining and attracting more customers
Price and features will only get you so far. It is the total value you give to your prospects and customers that makes the difference both in the immediate and the long run. Of course, you need a good product or service that delivers on your promises, but to attract loyal customers who will evangelize your brand, your value needs to be above and beyond, and leveraging customer experiences is a great place to start.
Brand Awareness
5 memorable brand storytelling examples to inspire your strategy
Creating a successful brand that consumers can rally behind and be loyal to doesn’t just require a brand story, it requires a compelling brand story which is consistent, authentic and connects with its audience.
Brand Awareness
Guide to crafting a compelling brand story that builds customer loyalty.
When customers connect with a brand that shares the same belief as theirs, they are more likely to make purchase decisions based on that and spread word to friends and family about the brand.
Marketing Basics
Product Marketing vs. Corporate Marketing
At the end of the day, each business in the industry varies in some way from another. Each business has its own set of niche and industry specialisation, but one thing they all have in common is that they all rely on product marketing and corporate marketing for the long-term growth and development of their businesses.
Marketing Plan
How to Write a Business Plan: Everything That You Need To Get You Started
Business plans are NOT to be prepared once and stored away. These are living, breathing, dynamic plans, which need to be revisited frequently, updated and adjusted, to suit your business at every stage, your budget, your fluctuating market, and interests of your target audiences.
Startups
Essential Marketing Tips Every Startup Founder Needs to Know.
From coming up with a great idea, researching your product-market fit, building a team, creating a prototype, and securing funding - you’re finally on your way to launching a product or service that you envision as the next big thing in your industry. 
Brand Awareness
5 Successful Brand Awareness Campaigns to Draw Inspiration From.
In this post, we will dive into various successful brand awareness campaigns to inspire your own marketing efforts. 
Startups
5 Easy to Implement Fool-Proof Sales Strategies for Startups
With these strategies, you will address the needs of your customers and prospects at every stage in the sales funnel, improve the ROI of your sales team and enabling you to hire the right people because you have defined goals and exactly know what you require from each team. 
Marketing Trends
Pro Tips on How to Use Social Media to Strengthen Brand Awareness
What works and doesn't work for a brand differs significantly between social channels, solution types, audiences and post characteristics. There is no one-size-fits all, but once you choose your channels and take a deep dive in learning and testing what works for your brand - you’ll be able to leverage your social presence to build a stronger brand awareness and solid positioning among your target audience and markets. 
Marketing Trends
How to Create a Word of Mouth Strategy to Increase Brand Awareness
Word of mouth marketing done right can be the most effective form of marketing to increase your brand awareness.
Marketing Trends
How to Increase Brand Awareness through Content Marketing Today
Creating content is a time-consuming task. That’s why it’s important to know which form of content resonates and drives your target audience to your website or landing page. 
Startups
6 Must-Have Essentials For Startup Marketing
Marketing is a primary ingredient of businesses. Without it, an enterprise won't survive its day-to-day challenges in sales, competition,advertising strategies, business plans and so on. In other words, marketing is every business's backbone
Marketing Basics
What You Really Need To Know About B2C vs B2B Marketing
Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing aim to attract different audiences. The main difference between these two methods of marketing is how they interact with their audience. Learn about the main differentiation to better detect, approach and convert your target customers.