At the end of the day, each business in the industry varies in some way from another. Each business has its own set of niche and industry specialisation, but one thing they all have in common is that they all rely on product marketing and corporate marketing for the long-term growth and development of their businesses.
Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing aim to attract different audiences. The main difference between these two methods of marketing is how they interact with their audience. Learn about the main differentiation to better detect, approach and convert your target customers.