For a pitch deck made with the investors’ perspective in mind, the information presented would be to influence them to empathize with the problem (the market need), see your product as the best solution (the market fit), and convince them that people are actually interested in your solution, in other words, your product cannot only solve a problem but can also generate revenue.
An effective market analysis helps in obtaining valuable insight such as competitors, customer behaviour and shifts in the market.It’s an important component in your business plan to help you raise investment, get a loan, plan marketing strategies and guide you in making business-critical decisions. So it is important to nail down every aspect of your market analysis as the data collected will contribute to your business growth.
Price and features will only get you so far. It is the total value you give to your prospects and customers that makes the difference both in the immediate and the long run. Of course, you need a good product or service that delivers on your promises, but to attract loyal customers who will evangelize your brand, your value needs to be above and beyond, and leveraging customer experiences is a great place to start.
From coming up with a great idea, researching your product-market fit, building a team, creating a prototype, and securing funding - you’re finally on your way to launching a product or service that you envision as the next big thing in your industry.
With these strategies, you will address the needs of your customers and prospects at every stage in the sales funnel, improve the ROI of your sales team and enabling you to hire the right people because you have defined goals and exactly know what you require from each team.
Marketing is a primary ingredient of businesses. Without it, an enterprise won't survive its day-to-day challenges in sales, competition,advertising strategies, business plans and so on. In other words, marketing is every business's backbone