Startups
Essential Marketing Tips Every Startup Founder Needs to Know.
From coming up with a great idea, researching your product-market fit, building a team, creating a prototype, and securing funding - you’re finally on your way to launching a product or service that you envision as the next big thing in your industry. 
Marketing Basics
What You Really Need To Know About B2C vs B2B Marketing
Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing aim to attract different audiences. The main difference between these two methods of marketing is how they interact with their audience. Learn about the main differentiation to better detect, approach and convert your target customers.