Creating a successful brand that consumers can rally behind and be loyal to doesn’t just require a brand story, it requires a compelling brand story which is consistent, authentic and connects with its audience.
Marketing is a primary ingredient of businesses. Without it, an enterprise won't survive its day-to-day challenges in sales, competition,advertising strategies, business plans and so on. In other words, marketing is every business's backbone
Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing aim to attract different audiences. The main difference between these two methods of marketing is how they interact with their audience. Learn about the main differentiation to better detect, approach and convert your target customers.